Sideria Passes joins as Channel Marketing Manager

At New Wave Workspace, Sideria will work side-by-side with the commercial director and communications team to ensure our channel partners succeed in promoting and creating awareness about how New Wave Workspace can help our customers succeed in moving into the Hybrid Workplace | Digital Office.


I worked in the financial market and in large commercial and investment banks such as Banco Real, ABN Amro, Santander and Itaú for 17 years. I worked in commercial banking and lead the creation and management of different products and services. I coordinated sales strategies for cash management services targeted at bank branches, electronic channels and retail and enterprise companies call centers.

I joined New Wave Workspace because I wanted to partake in such an innovative digital transformation project with positive impact on people’s lives, enabling new ways of working. The road ahead is full of challenges and opportunities and I feel it will be rewarding to be part of a remote working model that aligns collaboration, constant learning, people’s well-being and positive outcomes for companies.”


Sideria Passes

Nica Faustino, New Wave Workspace Commercial Director commented: “Sideria brings a banking and financial vision that adds significant value to how New Wave Workspace can help large corporates globally. Her personal touch and charism are great assets to add to our global communications team. I am sure our partners and customers will greatly appreciate collaborating with her from day 1.”





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