Nica Faustino appointed as Global Commercial Director

UK, September 2020

As the Global Commercial Director, Nica will continue to lead New Wave Workspace talented global team of channel managers, business development managers, product and solutions managers to excel in execution and in delivering VIP services to every single customer, reseller and distributor of New Wave Workspace.

Nica will continue to lead the senior management team and is responsible for growing our global revenues by recruiting, enabling and joint-selling with resellers and distributors globally with the commercial team. Nica also oversees the Customer Success help-desk, Marketing, Implementation and Usage & Adoption teams.


"Having someone of Nica’s charisma, gravitas and solution selling expertise is a pinch of fresh air in the software industry. Nica cares about solving real customer problems and I am confident that we will expand the successful reach of New Wave Workspace under Nica’s commercial and customer success leadership."

Angelo Mattiusso, Channel Manager Brazil


Nica Faustino has joined New Wave Workspace 4 years ago after having spent nine years in the unified communications vertical where Nica was responsible for acquiring customers and partners in the UK, Americas and Asia Pacific, reaching 180%, 125% and 104% of his sales targets in the last three years, Nica has delivered above and beyond his role.  Nica’s attention to customer needs and his ability to mobilise colleagues and senior management helped to create significant solutions for customers globally. Prior to VisionsConnected, Nica worked for Tandberg (Cisco) as head of EMEA Professional Services leading a team of consultants to help customers with their utmost challenging video conference projects. Nica has also spent 12 years at InstallShield (Macrovision, Rovi) where he held several senior positions as Head of Global Sales Enablement, Services Director and Pre-sales Manager. Nica holds a Bachelor Degree in Systems Analysis and several sales, negotiation, leadership and people management skills.

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