Efrain Mata joins as Channel Manager Mexico, Latin America

At New Wave Workspace Efrain will be responsible for recruiting, training and supporting our Best in Class Partner Program focused on New Wave Workspace partners in Mexico and Latin America.




“I joined New Wave Workspace because I see the enthusiasm of the people, the state-of-the-art technology and the possibilities to develop the market bringing a top solution to customers and resellers. I believe New Wave Workspace is a good fit in my career.”


Efrain Mata


Efrain has more than 15 years of network and telecommunications industry expertise, having most recently overseen the sales operations in LATAM for BlueJeans Networks leading provider of videoconferencing solutions. Before that, Efrain worked at Firemon as LATAM Sales Director, BlueCoat/Crossbeam as LATAM Territory Manager, TANDBERG (now part of Cisco Systems) as Sales Leader for Mexico and Central America, Alcatel-Lucent, specialising in Enterprise Solutions within the financial industry. He also held sales positions at GS Comunicaciones and AT&T BCS.


Nica Faustino, New Wave Workspace Global Commercial Director commented: “it is nice to validate that we are building a community of the best-in-class partners, channel managers, business development managers and product and solutions managers to support our customers globally. Efrain’s decision to join reinforces our core beliefs. His vast Mexico and Latin America partner network, personal and professional experience across the entire region is commendable. We aim to accelerate our presence and results in the region and Efrain is the right person to drive our growth in Mexico and Latin America in collaboration with our global team.”

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